Cookie Policy
Last updated: October 4, 2026 · Effective immediately
Table of Contents
1. Introduction
This Cookie Policy explains how Printedin ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website at printedin.com and use our services for creating custom printed board books, card games, and puzzles.
This policy should be read alongside our Privacy Policy and Terms of Service, which provide further details about how we collect, use, and protect your personal information.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.
Cookies can be categorized in several ways:
- First-party cookies: Set by the website you are visiting (printedin.com).
- Third-party cookies: Set by a domain other than the one you are visiting, such as analytics or advertising services.
- Session cookies: Temporary cookies that expire when you close your browser.
- Persistent cookies: Cookies that remain on your device for a set period of time or until you delete them manually.
Besides cookies, the site keeps a few things in your browser’s local storage when you use a feature that needs them: a design you are working on before you sign in, changes not yet saved, and choices you make on screen, such as a notice you closed. None of it is used to track you. Analytics and advertising services may also use pixels, but only with your consent.
3. Cookies We Use
The following table provides an overview of the cookies used on our website, their purpose, and how long they persist:
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
| access_token | Essential | 30 minutes, renewed while you use the site | Keeps you signed in: tells the site who you are on each request |
| refresh_token | Essential | 7 days, or 30 with “Remember me” | Renews your sign-in without asking for your password again |
| cookie_consent | Essential | 1 year | Stores your cookie consent preferences |
| NEXT_LOCALE | Essential | Session | Remembers the language you chose, when it differs from your browser’s |
| _ga | Analytics | 2 years | Google Analytics 4 — distinguishes visitors |
| _ga_… | Analytics | 2 years | Google Analytics 4 — keeps the state of the current visit |
| _clck | Analytics | 1 year | Microsoft Clarity — identifies a returning visitor |
| _clsk | Analytics | 1 day | Microsoft Clarity — groups page views into one session recording |
| _fbp | Marketing | 3 months | Meta Pixel — identifies the browser for advertising measurement |
| _fbc | Marketing | 3 months | Meta Pixel — stores the advertisement click identifier (fbclid) |
| pi_attribution | Marketing | 30 days | Records which campaign or advert you arrived from, so an order can be credited to it |
4. Essential Cookies
Essential cookies are strictly necessary for the operation of our website. They enable core functionality such as security, authentication, and session management. Without these cookies, the services you have requested cannot be provided.
Essential cookies cannot be disabled. They are required for the website to function properly and do not store any personally identifiable information beyond what is necessary for your session.
Essential cookies on our site include:
- Session cookies: Maintain your active session as you navigate between pages.
- Authentication cookies: Keep you securely logged in to your account.
- Security cookies: Detect authentication abuse and prevent unauthorized access.
- Consent cookies: Remember your cookie preference choices so we don’t ask you repeatedly.
- Language cookie: Remembers the language you chose for this visit, when it is not your browser’s.
5. Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website, products, and user experience.
We use the following analytics services:
- Google Analytics: We use Google Analytics to understand how visitors navigate our site, which pages are most popular, and how users interact with our book editor. All IP addresses are anonymized. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
- Microsoft Clarity: We use Clarity to see how pages are actually used — where visitors click, how far they scroll, and where they get stuck. Clarity records session replays and heat maps of these interactions. Read the Microsoft Privacy Statement.
Analytics data is aggregated and does not personally identify you. We use this information solely to improve our services and understand usage patterns.
6. Marketing Cookies
Marketing cookies measure whether our advertising works and allow us to show our adverts to people who have visited the site before. They are switched off by default and are never set unless you opt in.
- Meta Pixel: Reports page visits, completed purchases and print-ready and custom-quote enquiries to Meta Platforms, so we can measure which adverts lead to orders and show adverts to previous visitors. The same purchase and enquiry information is also sent from our server, so that ad blockers do not distort the measurement.
- What is shared: the pages you viewed, and for a completed order its value and reference. Your email address is sent only as an irreversible cryptographic hash, so Meta can match an existing customer without receiving the address itself.
Meta Platforms Ireland Limited acts as a joint controller for this data, and transfers to the United States rely on the EU-U.S. Data Privacy Framework. You can withdraw marketing consent at any time using the cookie settings link in our footer. See the Meta Privacy Policy.
7. Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies and they are subject to the respective third party’s own privacy policies.
| Third Party | Purpose | Privacy Policy |
|---|---|---|
| Google (Sign-In) | Authentication via Google OAuth 2.0 | View Policy |
| Google Analytics | Website usage analytics | View Policy |
| Google Fonts | Web font delivery | View Policy |
| Meta Platforms (Pixel) | Advertising measurement and audience building | View Policy |
| Microsoft Clarity | Session recordings and heat maps | View Policy |
We carefully select our third-party partners and only work with providers who demonstrate a commitment to data privacy and security.
8. Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies (other than essential cookies). You can manage your cookie preferences in the following ways:
8.1 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. Below are links to manage cookies in popular browsers:
8.2 Impact of Disabling Cookies
Please note that if you choose to disable cookies, some parts of our website may not function properly. Specifically:
- You will not be able to log in or maintain a session
- You may need to re-enter information repeatedly
- Some personalization features may be unavailable
Tip: You can change your choice at any time with the “Cookie settings” link at the bottom of every page.
9. Cookie Duration & Retention
We retain cookie data for different periods depending on the cookie type and purpose:
| Cookie Type | Retention Period | Notes |
|---|---|---|
| Session cookies | Until browser is closed | Automatically deleted when you close your browser |
| Authentication cookies | 7–30 days | Renewed on each login, deleted on logout |
| Language cookie | Until browser is closed | Set only when the language you chose is not your browser’s |
| Analytics cookies | Up to 2 years | Can be deleted at any time via browser settings |
| Consent cookies | 1 year | Stores your consent choice |
| Marketing cookies | Up to 3 months | Deleted when you withdraw marketing consent |
10. Consent & Legal Basis
In accordance with the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive, we request your consent before placing any non-essential cookies on your device.
Our legal basis for using cookies is as follows:
- Essential cookies: Legitimate interest — these are necessary for the website to function.
- Analytics cookies: Consent — you can opt in or out at any time.
- Marketing cookies: Consent — off by default, and never set unless you opt in.
You can withdraw your consent at any time using the cookie settings link in our footer, which reopens the preference panel. Withdrawing consent stops new cookies being set and deletes the ones we can reach on this site; it cannot delete data a provider already holds. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
For more information about your data protection rights, please refer to our GDPR Policy.
11. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, posting a notice on our website.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
12. Contact Us
If you have any questions about this Cookie Policy, how we use cookies, or wish to exercise your rights regarding cookie data, please contact us:
Printedin Privacy Team
Email: privacy@printedin.com
Address: Optimal Trading LLC LTD, 30 Buttermarket, Bury St Edmunds, Suffolk, IP33 1DW, England
Response Time: Within 30 business days